Highlands CBD Redevelopment Plan

The Borough of Highlands, located along Sandy Hook Bay and the Shrewsbury River, has a compact main street (Bay Avenue) with small-scale lots anchoring the downtown, ferry service to New York City, a substantial waterfront, and easy access to Atlantic Ocean beaches. However, nearly the entire downtown lies within the FEMA AE flood zone, making ground-floor retail  prohibitively expensive. Many properties were badly damaged by flooding from Hurricane Sandy in 2012, and few businesses have reopened. In 2018, the Borough overhauled the downtown zoning, hoping to spur more restaurants, retail, and activity through mixed-use development. However, onerous parking requirements and restrictive height and FAR limits, combined with stricter floodproofing requirements, continued to make it nearly impossible to build a mixed-use building with ground-floor retail. Most recent construction and renovations have been single-family homes with front garages, resulting in less pedestrian activity on downtown sidewalks.

Examples of recent home construction and renovations to place living spaces above the Design Flood Elevation, resulting in a growing “garagescape” along Bay Avenue, the retail spine of Highlands. Some homes have a more friendly appearance than others.

Example of a house with its living areas raised above Design Flood Elevation, with a friendly second floor porch that is linked to the public sidewalk with a prominent staircase.

Through a competitive bidding process, Highlands retained Phillips Preiss to determine if a redevelopment approach could be used to spur new investment across downtown. After careful analysis of existing zoning, built form, building heights, and patterns of recent construction and renovations, the firm suggested a series of dramatic changes. Parking ratios were reduced, FAR was removed as a factor, and maximum permitted building coverage was increased. Most significantly, the firm created an optional height bonus program for several overlay areas where larger-scale new construction could be added downtown without unduly impacting adjoining single-family areas. The two-tiered bonus program awards higher heights in exchange for features that contribute to active, inviting, downtown-style streetscapes, including attractive, landscaped front “pocket parks” or plazas to create “breathing room” along the narrow, constrained Bay Avenue sidewalks and active uses on a floodproofed “Lowest Floor” – either the ground floor or the second floor. The additional heights will allow for more residential units on upper floors, creating more foot traffic and helping support new restaurants and retail.

The bonus program requires that if the active use is provided on the second floor, over an open level of parking, a front porch or deck with a substantial staircase or a series of terraced ramps is required within the front setback to maintain an inviting connection to the public sidewalk. In addition, front setback areas must have porous paving and landscaping for infiltration as well as seating areas to foster activity. The top floor of buildings must be stepped back to help reduce the perceived height and bulk. The Plan was well received and unanimously adopted in May 2022.

Aerial view of downtown Highlands, showing the narrow lots and regular grid of pedestrian-friendly streets.

Raritan Sustainable Economic Development Plan

Client: New Jersey Transportation Planning Authority (NJTPA)

Downtown Raritan Vision Plan

Downtown Raritan Vision Plan

Raritan Vision Plan

Raritan Vision Plan

Phillips Preiss was part of a project team led by FHI Studio that was selected by the North Jersey Transportation Planning Authority (NJTPA) to prepare a sustainable economic development plan for the Borough of Raritan, New Jersey as part of NJTPA’s Planning for Emerging Centers Program. Conveniently located in Somerset County’s core in central New Jersey, the Borough sought to create a plan that would allow them to maintain and expand existing downtown employment and economic activity, while retaining their historic, small-town character and capitalizing on their highly connected street network and potential waterfront connections to the Raritan River. Phillips Preiss’s primary role was to evaluate economic and market conditions within and around the Borough in order to provide insights and recommendations that would advance the goals of the plan, which presented a community-driven 10-year economic, land use and multi-modal vision for the Borough with a focus on supporting both existing and new residents and businesses. The Raritan Sustainable Economic Development Plan was honored with a 2021 Excellence in Planning Award by the Somerset County Planning Board.

Honeywell Redevelopment
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Phillips Preiss worked with the Morris Township Planning Board to plan the redevelopment of the 147-acre former Honeywell International Inc. corporate campus. The work included amending the Land Use Plan Element of the Master Plan to create a new Office and Research Laboratory/Planned Unit Development (OL-40/PUD) designation. The PUD permits a mix of office, laboratory and townhouse uses subject to a series of development standards and contingent upon the submission of a general development plan.

Green at Florham Park: Planning Services
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Phillips Preiss has provided planning services including fiscal and community impact analyses to Rockefeller Group with regard to its master planned redevelopment of a 268-acre former Exxon-Mobil corporate campus site in Florham Park known as The Green at Florham Park. The development is now home to the BASF North American Headquarters, Summit Medical Group, and The New York JETS . The Green at Florham Park is also the future home of AVE Florham Park, which provides 256 corporate suites, The Archer Hotel, a sophisticated 161-key boutique hotel, Summit Medical Group / MD Anderson Cancer Center, providing world class cancer care, and a residential community. 

Morris Township Reexamination Report
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The firm prepared a Master Plan Reexamination Report for the Township of Morris in 2017. Phillips Preiss worked closely with the Planning Board to catalogue progress that had been made on the Township’s previous plan, describe the changes experienced in the municipality over the last ten years, and to develop recommendations for future land use. The recommendations were broken down into a short-, medium-, and long-term implementation schedule.

Fort Monmouth Planning Services

Client: Fort Monmouth Economic Revitalization Authority (FMERA)

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Since 2011, Phillips Preiss has provided ongoing planning consulting services to the Fort Monmouth Economic Revitalization Authority (FMERA). FMERA is the entity responsible for overseeing the redevelopment of Fort Monmouth with an emphasis on job creation, economic development, conservation of natural resources, and housing creation. PPG has provided planning advisory services to FMERA including the preparation of redevelopment plans, amendments to the Reuse and Redevelopment Plan, and open space analyses among other tasks.

Fort Monmouth Historic Preservation Design Guidelines

Client: Fort Monmouth Economic Revitalization Authority (FMERA)

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As part of its ongoing planning consulting services for the Fort Monmouth Economic Revitalization Authority (FMERA), Phillips Preiss prepared design guidelines for the historic resources in the former Fort Monmouth.  The Historic Preservation Design Guidelines provide details on historic features and convey recommendations on renovations, restorations, and new additions to Fort Monmouth’s contributing historic resources.

Adaptive Reuse and Planning Study for Englewood

Client: City of Englewood, NJ

Overview

Phillips Preiss was retained by the City of Englewood to conduct adaptive reuse feasibility analyses for two key public buildings: the Liberty School, a handsome historic school building, and the Wright Arena, a semi-enclosed ice rink. PPG provided the City of Englewood with a feasibility analysis for several reuse ideas which had been advocated by various constituencies in the community.

Zoning Regulating “Bulky Houses"

Clients: Villages of Scarsdale, Larchmont, and Roslyn, NY

Overview

A number of suburban communities in the New York metropolitan area are grappling with the development of houses that are out of scale and/or out of character with the established neighborhoods in which they are located. Several municipalities have retained Phillips Preiss to craft zoning controls to prevent the proliferation of these so-called “bulky houses." The firm concluded that the size (i.e., floor area and height) of the house is not always the problem, but that the design is equally important in determining how a bulky house appears. Phillips Preiss developed an innovative approach that imposed a baseline cap on building size, with a floor area bonus for architectural design that successfully avoids an oversized appearance.

Municipal Planning Services for New Milford, NJ

Client: Borough of New Milford, NJ

Overview

The Borough of New Milford is a nearly fully developed municipality located a short distance west of New York City. When the largest redevelopable parcel in the Borough became available for development, New Milford selected Phillips Preiss through a competitive process to evaluate the development application for the site and to advise the Mayor and Council on zoning and affordable housing matters. Phillips Preiss has assisted the New Milford Zoning Board of Adjustment with the review of a contentious application for the development of the property. The Borough’s Mayor and Council subsequently selected Phillips Preiss as the Borough Planner. The firm’s work has included analyzing zoning options for the property, evaluating changes to the municipality’s affordable housing plan, reviewing other development proposals, and preparing a thorough update of the Borough’s Master Plan.

Results

The Borough has adopted zoning changes to implement various Master Plan recommendations.

Redevelopment Studies and Plans for Newark

Client: City of Newark, NJ

Overview

Phillips Preiss has provided redevelopment planning services to the City of Newark for over a decade. The firm has prepared numerous area in need of redevelopment investigations on behalf of the City and advised municipal staff on redevelopment issues. Projects have included sites throughout the downtown and other parts of Newark.

Results

The Prudential Center, a major professional sports arena, was built in an area designated in need of redevelopment by a study prepared by Phillips Preiss. Teachers Village and One Rector Street are also being built in redevelopment areas that were designated based on studies prepared by the firm.