Morris Avenue Revitalization Plan

Client: City of Elizabeth, New Jersey


Phillips Preiss was retained by the City of Elizabeth to create a corridor revitalization plan for a key commercial corridor by leveraging two engines of the local economy: 1) the growing Colombian retail district clustered near the Elizabeth Train Station; and 2) Kean University, an expanding public university in Union Township. The resulting plan provided strategies to tap into “town/gown” synergies between Kean University and “Little Colombia,” encourage transit-oriented redevelopment, strengthen the commercial environment and improve the public realm.