Client: Township of Woodbridge, NJ
Downtown Vision Plan for downtown Woodbridge, NJ. The town has a nearly continuous streetwall of retail stores extending for several blocks, a beautiful creek-front park, and a train station providing direct service into Manhattan. However, the downtown has little foot traffic. While downtown has a large parking supply, it is not allocated or managed efficiently. The design of the streets and private property frontages and facades does not contribute to creating an interesting and intriguing environment for pedestrians. Several large parcels with low-intensity development offered opportunity sites for infill and intensification. Phillips Preiss developed a Vision Plan that spells out a wide range of short- and long-term improvements that would help bring more residents downtown, transform the downtown into a dining destination, and create attractive public spaces to gather and linger.